September 25, 2007

Rally for Mitt Video Contest

The most innovative new campaign tactic that has been used this year by Mitt Romney. His contest to see who can design his newest campaign ad was simply one of the brightest ideas and best ways to reach out to the netroots. The contest is down to nine finalists. Be sure to go and vote!

Marc Ambinder at The Atlantic previewed the announcement earlier this AM:

Romney's Make Your Own Ad Contest Is Down To Nine Finalists

http://marcambinder.theatlantic.com/archives/2007/09/romneys_make_your_own_ad_conte_2.php

Later this morning, Mitt Romney's campaign will unveil the nine finalists in its inaugural make-your-own ad campaign. Out of hundreds of submissions, the campaign has winnowed the field to nine, and Romney supporters can pick the one they want the Romney campaign to broadcast. And the campaign promises to air the ad in rotation, although they won't say where, or when.

To prevent vote-rigging, voters are required to provide their e-mail addresses.

Some of the finalists are cute -- there's one with Romney and his grandkids. Others are picturesque -- there are lots of New Hampshire scenery shots. One quotes my National Journal colleague Charlie Cook, so I'll probably vote for it. One is... YouTube-y.

So far, Romney has spent almost $10M on television and radio ads.

Be sure to vote here.

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